Short announcement for my German readers: I’m writing the official blog for this year’s BruttoSozialPreis, the biggest German student’s competition for social marketing. I’m guessing most of my readers will mistake “social marketing” for being about leveraging social media for marketing purposes - it’s not. Social marketing much rather refers to the application of marketing techniques to the non profit sector. Naturally that doesn’t exclude social media marketing techniques, as long as they’re promoting projects that are serving the public good.
If you’re a (German) marketing student (or other!), go and apply for the competition. It’ll not only make a good reference for your resume, but you’ll also be learning a lot by working with experts from top notch NPOs (like Transparency International) and consulting firms (like McKinsey).

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